Why Latino voters were the key to Trump’s presidential reelection

The secret of his success
Overconfidence, underperformance
Latinos for Trump
Up 14% since the last election
Better numbers with Biden
Who loves Donald Trump?
What young men are voting
From 'Bad Hombres' to voting Republican
It's all about money
Not as good as before
You either have continuity or change
God, family, life
An appeal to wokeness
How do you say 'Generalization' in Spanish?
'Comrade Kamala'
Where to go from here?
The secret of his success

With the US presidential election now over, the dust has settled, and people have started to wonder exactly what went wrong for the Democratic Party.

Overconfidence, underperformance

One mistake made by Kamala Harris and the Democratic Party has been being overconfident with minorities, particularly immigrants, assuming the majority of them would never vote for the Republican Party and their anti-immigrant rhetoric.

Latinos for Trump

Reuters writes that Latino men were important to fuel Trump’s return to the White House, with the majority of them voting Republican for the first time in recorded history.

Up 14% since the last election

According to the Edison Research exit poll cited by Reuters, Trump’s support among people identified as Latino went up an astonishing 14% in comparison to the 2020 presidential election.

Better numbers with Biden

Overall, Latino voters went from 32% when Trump ran against Joe Biden to 46% when the New York mogul faced Biden’s VP, Kamala Harris.

Who loves Donald Trump?

Hispanic men would have piled up with young Americans and US people without college degrees in supporting Trump far more than expected, giving him a comfortable victory that, among other things, includes the popular vote.

What young men are voting

Reuters highlights that Trump’s support with voters between the ages of 18 and 29 went up 7%. This follows the overall trend of younger generations growing increasingly conservative, particularly men.

From 'Bad Hombres' to voting Republican

However, the question remains why did Hispanic voters abandon the Democratic Party, who they have been voting for for years, and decide to flock to Donald Trump, who began his presidential aspirations complaining about “bad hombres”.

It's all about money

One reason could be finances. The BBC writes that the feeling that the economy was doing better a few years back, during the first Trump Administration, was an important factor for having Latino voters leaning into the Republicans.

Not as good as before

Under the Biden Administration, the US economy slowly recovered after the 2020 COVID-19 pandemic, but for many blue-collar workers, both white and Latino, it wasn’t as quick nor as good as it was before, with Donald Trump.

You either have continuity or change

Although Kamala Harris tried to distance herself from the Biden Administration, many voters saw her as a continuation of Joe Biden’s policies.

God, family, life

Another important element is values. Reuters argue that religion, family values, and opposing abortion play a significant role for many Latin voters in the United States, making aligning with the Republican Party a logical choice.

An appeal to wokeness

Newsweek cites political strategist James Carville, who managed Bill Clinton’s first presidential campaign. He claims that appealing to wokeness cost the Democratic Party the election, focusing on appealing to a small but vocal demographic group while taking for granted a silent majority.

How do you say 'Generalization' in Spanish?

Finally, there’s the problem of viewing Latino voters as a united bloc, rather than taking into consideration the particular needs of ethnic groups coming from over 20 different countries.

'Comrade Kamala'

The Conversation argues that the idea of ‘comrade Kamala’ pushed by Republicans tends to do well with many Latino immigrants from left-leaning authoritarian countries such as Venezuela, Cuba, and Nicaragua.

Where to go from here?

The big question is where the Democratic Party will go from here, to regain the trust and the sympathy of the average Latino voter.

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