Help wanted: Joe Biden to hire a ‘meme expert’ for his campaign

Back in the day, politicians had campaign managers, press agents, speechwriters. Nowadays, it’s all about funny images on social media, but this is no joke: Joe Biden wants to hire a meme expert for his presidential campaign.

Tech news website TechCrunch revealed that the Biden-Harris presidential reelection campaign listed an online job opening seeking for “Partner Manager, Content and Meme Pages”.

According to the job listing posted online, the position demands a professional who “initiate and manage day-to-day operations in engaging the internet’s top content and meme pages”.

“The ideal candidate for this role is passionate about bringing political content to voters where they already are on the internet. They have a deep interest in politics and thrive in a fast-paced environment,” a Daybook posting for the role says, as quoted by The New York Post.

And you wonder, how much does it pay to spend the whole day making funny images for social media? Business Insider reported that the salary could be expected to be up to 85,000 US Dollars.

However, to become Biden’s meme manager, you would have to live and work in Wilmington, Delaware, where the presidential family home is located.

Image: Josefina Lacroze / Unsplash

It’s no secret that Biden is trying to attract the vote of the younger generation. According to The New York Times, the democratic candidate is struggling to sway Gen Z voters that could be essential for him to win the election.

According to TechCrunch, the Biden campaign even has a TikTok account, despite the fact that the President has a signed a bill that could potentially ban the social media platform from the United States.

This contrasts with Donald Trump. The former US President and current Republican candidate’s victory over Hillary Clinton in 2016 was in, no small part, to the “meme magic” of his supporters.

Although Trump himself may not be tech-savvy himself, his boisterous, unfiltered personality attracted a legion of loyal, visceral followers within the digital realm that saw him far more real than whatever the political establishment had to offer.

Having someone who is an expert on going viral over the internet shouldn’t be seen as a fad to attract the kids, but a new medium to communicate, engage, and reach out to new generations of voters.

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