Trump's name is affecting the value of Manhattan properties

New York Times analysis found Trump's names reduces value
Real estate companies and economist
2016 decline
5 points drop
23% drop
A closer look
Similar properties
Confirmation by comparison
Buildings that dropped the Trump name
The Trump brand
Trump tower
Inflated value
Lawsuit
$355 million
Better for business elsewhere
Net worth
New York Times analysis found Trump's names reduces value

A New York Times analysis of property value data in the city shows that Trump's name has reduced the value of condos in luxury buildings.

Real estate companies and economist

The analysis used data from two real estate firms and sought the oversight of Columbia University economist Stijn Van Nieuwerburgh.

2016 decline

The information shows that the value of Trump condos in New York dropped stiffly after Mr. Trump became President in 2016, the newspaper explained.

5 points drop

Properties in Trump buildings went from selling at a 1% premium to selling for a 4% discount, becoming a bargain among luxury properties, Van Nieuwerburgh told the newspaper.

23% drop

A review by CityRealty, a real estate listing website, collected by the newspaper showed that condos in Trump buildings dropped in value by 23% in ten years between 2013 and 2023.

A closer look

The newspaper and Columbia Economist also analyzed the value drop of Trump building condos in that period but with greater detail.

Similar properties

Van Nieuwerburgh ensured the value drops were unrelated to anything else: he compared condos in similar areas and with the same characteristics.

"It's huge"

The Columbia economist discovered that the Trump building properties had lost 25% in value since 2013 compared with similar properties. "It's huge," he told the newspaper.

Confirmation by comparison

However, the value drop alone does not confirm that Trump's name was responsible. So, according to The New York Times explanation, the Columbia economist made another comparison.

Buildings that dropped the Trump name

For that, he used a group of buildings that dropped the Trump name after owners decided it was a burden for their condo premium: those properties increased in value.

The Trump brand

"This analysis clearly identifies that the Trump brand is responsible for the value deterioration," Van Nieuwerburgh told The New York Times.

Trump tower

They also looked at Trump Tower, arguably the most iconic building of the brand in New York City. They discovered it had lost a stunning 49% of its value.

Inflated value

The analysis came right after a trial in which the former President constantly talked about the value of his brand, including his real estate businesses.

Lawsuit

The hearings were part of a civil lawsuit brought by New York Attorney General Letitia James against Trump for inflating the value of his assets to make more money.

$355 million

According to AP News, a New York judge found the former President guilty of lying about his wealth. Now, he, his family, and his company will have to pay $355 million in penalties.

Better for business elsewhere

Still, The New York Times claims his presidency could have benefited the Trump brand in more conservative states, like Florida.

Net worth

Despite the fraud case and value drop, Trump still owns a fortune. According to Forbes, the former President's net worth was $2.6 billion in 2023, lower than the $4.5 billion of 2016 but still high.

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