How Russia is trying to manipulate the US presidential election

Elections are around the corner
Cracking down Kremlin propaganda
Meet Margarita Simonyan
The Kremlin is outsourcing
Putin's propaganda playbook
The Kremlin's top 5 tactics
1) Using local influencers
Between Moscow and Memphis
The sympathizers
2) Fake news outlets
Not the most trusted name in news
Mercenaries of the written word
3) Adding fuel to the fire
Making your own reality
Hot button issues
4) Flipping the script
Deny, deflect, deter
'Russophobia'
4) Humor
Can't you take a joke?
Mandatory fun
Elections are around the corner

With the US elections only a few weeks away, the United States government is more concerned than ever about foreign influence trying to manipulate the opinion of the average American voter.

Cracking down Kremlin propaganda

The United States government has tried to crack down Kremlin propagandists in the United States, sanctioning 10 individuals for “activities that aim to deteriorate public trust in our institutions”.

Meet Margarita Simonyan

Among the individuals sanctioned by the US Treasury stands out Russia Today Editor-in-Chief Margarita Simonyan. Russia Today, rebranded now as RT, is the international arm of Russian state media.

The Kremlin is outsourcing

Back in early September, Reuters reported that the US Justice Department charged two employees from RT who have been trying to hire American influencers through a shell company to create content with the goal of manipulating the presidential election.

Putin's propaganda playbook

Some experts and academics have tried to understand and categorize which methods and strategies are used by the Kremlin to sway the American voter into Putin’s interests.

The Kremlin's top 5 tactics

Professor Precious Chatterje-Doody, a Senior Lecturer in Politics and International Studies from Britain’s Open University, has written over the website The Conversation the tell-tale signs of Russian influence in the upcoming US presidential election.

1) Using local influencers

On top of the list, Chatterje-Doody lists the use of online influencers to sway popular opinion on the US election.

Between Moscow and Memphis

The British scholar showcases RT’s controversial use of a Tennessee-based online content firm to cultivate local opinion as just one example of Russia Today’s long-standing relationship with US right-wing populism.

The sympathizers

To do so, the Russian government provides platform and resources to media personalities who hold beliefs that align with those from the Kremlin, without the need to directly ordering what message do they want.

2) Fake news outlets

On second place, Chatterje-Doody lists the use of fake news websites and false social media profiles to better spread misinformation.

Not the most trusted name in news

According to the Open University academic, the Kremlin has been harvesting these websites, masquerading as local sites and individuals, focusing on specific groups and particular issues while parroting pro-Russian talking points.

Mercenaries of the written word

The Guardian wrote back in 2020 that the Kremlin set up a series of fake left-wing websites, with AI-generated staff pictures, and paying very real and unwitting freelance content writers.

3) Adding fuel to the fire

Another tactic listed by Chatterje-Doody is labeled “adding fuel to the fire”. That is, not directly creating chaos, but benefitting from existing issues and rifts in current US society to sow discontent.

Making your own reality

The Open university academic explains that Kremlin propagandists tend to use a patchwork of real and fake information to plant themselves in an ongoing conversation.

Hot button issues

Some of these polarizing topics could include LGBT rights, feminism, inequality, and the treatment of minorities.

4) Flipping the script

They say that the best defense is a good offense, and the fourth talking point Chatterje-Doody highlights is flipping the script.

Deny, deflect, deter

For instance, when British authorities accused the Kremlin to be behind a series of poisonings in Salisbury back in 2018, Russian politicians claimed that US and UK intelligence services had masterminded these attacks.

'Russophobia'

Other example of this tactic is accusing any criticisms the Russian government of being “russophobic”, that is, bigoted against Russia in general. This has been particularly common after the country declared war to Ukraine.

4) Humor

Finally, Chatterje-Doody categorizes humor as an important cornerstone of the Russian disinformation playbook.

Can't you take a joke?

For instance, portraying the West as a neoliberal totalitarian dictatorship obsessed with political correctness over real problems.

Mandatory fun

At the same time, the Open University academic RT includes itself as part of the joke, poking fun as its status as a pariah to the west and a propagandist to the Kremlin with a wink and a nudge.

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