Iconic brand hopes to change their company name

When you think about buying soup, you most likely think about Campbell's. The Campbell Soup Company is looking to shake things up and change their name.

As reported by CNN, at the company's yearly investors meeting on September 10, the company's leaders brought up their hope that they can change the company's famous moniker to simply The Campbell's Company.

Mark Clouse, president and CEO of Campbell's, told the press, "This subtle yet important change retains the company's iconic name recognition, reputation, and equity built over 155 years while better reflecting the full breadth of the company's portfolio."

While Campbell's became famous for its soup and iconic design on its cans (it can thank Andy Warhol for the boost), Campbell's nowadays makes a wide variety of products.

The president of meals and beverages at Campbell's, Mick Beekhuizen, says that soups aren't as important as other products the company produces.

Beekhuizen told the press, "We intend to set the standard for performance in the center store through our compelling consumer engagement and exciting flavor forward innovation, with Rao's strengthening and solidifying our potential and elevating our overall portfolio."

Mark Clouse explained, "This subtle yet important change retains the company's iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company's portfolio."

In case you weren't aware, Campbell's makes a whole bunch of other products, such as pasta sauce, potato chips, bread, crackers, and cookies.

However, as highlighted by People magazine, these products are not sold under the name Campbell's but rather under their famous brand names such as  Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pacific Foods, Pepperidge Farm, Prego, Snyder's of Hanover, Swanson and V8.

At the event, Clouse added that "we will always love soup, and we'll never take our eye off of this critical business. But today, we're so much more than soup."

Therefore, it is not surprising that the company wants its name to reflect that fact. However, the final decision will come down to the stakeholders, who will decide in November whether to approve or deny the proposed name change.

Never miss a story! Click here to follow The Daily Digest.